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Collection
highlights

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Fall 2014

Ice Queen
hand strap bag

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Fall 2014

Emm Kuo
Bilbao Clutch

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Fall 2014

Maria La Rosa Pulce Pouch
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Kiss Loop Scarf

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Fall 2014

Blair Borthwick
Necklace

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Fall 2014

Joey Wölffer Classic Bags

Brown Lizard Afghan Strap
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Brown Crocodile Mali Strap
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Brown Crocodile India Strap

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About the
Styleliner

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About

The Styleliner, the world’s first treasure chest on wheels, is a mobile accessories boutique offering limited pieces, hand-picked by The Styleliner’s creator Joey Wölffer. The Styleliner first debuted in JUNE 2010, as a destination for one-of-a-kind accessories from a host of international designers. Today they have a nationwide following who appreciate the hand-picked, high quality designs.

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The team

the styleliner team joey wolffer

Joey Wölffer

Founder & Creative Director

Joey Wolffër is the owner and founder of The Styleliner. Beginning her fashion career as jewelry designer at Meems LTD and Nine West, she also served as Trend Director for Jones Apparel Group before turning back to her more entrepreneurial roots. In 2010, Joey launched the Styleliner, the first-ever mobile, luxury treasure chest on wheels. Through the Styleliner, Joey shares her one of a kind finds with her customers, giving them a taste of the chic bohemia lifestyle that she so loves. Most recently, Joey debuted her eponymous collection of handbags combining beautiful Italian leathers with hand-woven straps and rare embellishments from around the world. When not aboard the Styleliner, Joey loves traveling, riding her horse and spending time with her husband, Max.

Esme Yozell

Retail Marketing Manager

Originally from Boston, Esme Yozell ventured further afield to complete an Art History degree at the University of St. Andrews in Scotland. She returned to the USA to join the Styleliner team in 2013. Esme accompanies Joey on her Styleliner adventures, as well as maintaining web, product, and sanity at their behind the scenes office in Brooklyn. When her feet touch the ground, it’s all about yoga and what’s for dinner.

esme yozell

The Truck

the styleliner truck the styleliner truck the styleliner truck the styleliner truck the styleliner truck the styleliner truck
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Meet Joey

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Joey
Wölffer

New York Native and purebred entrepreneur, Joey Wölffer created the Styleliner in June 0f 2009. Prior to the Styleliner, Wölffer began her career as a jewelry designer for Meems LTD, providing accessories for several High Street stores in the UK and later became a jewelry designer for Nine West as well as Trend Director for all of Jones Apparel Group. Wanting to take her career to the next level, but not wanting to open a conventional boutique, Joey became a pioneer in the world of mobile accessories. Following in the footsteps of her maternal great-great-grandfather who started one of today’s leading retailers in the UK, Marks and Spencer and her father whose legacy remains in Wölffer Estate Vineyard and Stable on the South Shore of Long Island, Joey is proving that the apple doesn’t fall far from the tree. Joey travels the world finding limited-edition pieces that she then curates aboard the Styleliner, creating a unique shopping experience. While Joey loves a good globetrot, her favorite days are still spent riding her horse and laughing at her Jack Russell/Chihuahua, Chili P with her husband Max.

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Designers

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Designers

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ON TOUR

 

Apr 13 – 17
Texas – Austin & Dallas

For more information email
info@thestyleliner.com

Musings

the styleliner vogue

The Styleliner featured on the Vogue website

18 Feb 2015

Joey On Wheels

This is my gorgeous friend Joey Wölffer and her amazing bus, The StyleLiner. I love off-the-wall things like this, or anything actually that is a bit different. It's quite rare in this overexposed world we live in. Here's what she has to say about it:

"The StyleLiner, the world's first treasure chest on wheels, is a mobile style gallery offering limited numbers of extraordinary pieces hand-picked by The StyleLiner's creator Joey Wölffer.

Read the full article here

Read more ›

The Styleliner Wall Street Journal

The Styleliner in The Wall Street Journal

18 Feb 2015

Style Keeps On Trucking

Mobile Boutiques Sell Fashion From Repurposed Trucks

Schnitzel, waffles and spring rolls aren't the only treats that New Yorkers can buy on four wheels. Mobile boutiques are cropping up, peddling scarves, sweaters and baubles.

Rolling retailers, a mainstay on the West Coast, are appearing at flea markets, private parties and, occasionally, on city streets. The repurposed trucks offer clothes, jewelry and accessories in spaces where food products were once stored.

But while the entrepreneurs are excited about an affordable way to start a business and a novel backdrop for enticing customers, some are frustrated by ...

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joey wolfed observer style

Joey Wölffer’s Boho Luxe Accessory Truck Sets Up Shop in NYC

18 Feb 2015

Joey Wolffer’s Boho Luxe Accessory Truck Sets Up Shop in NYC

The StyleLiner travels up and down the east coat all year long, but has temporarily set up shop in NYC's East 70s.

Joey Wolffer doesn’t stay in one place for too long. Since founding the StyleLiner, a converted truck from which she sells luxury accessories, she has made the rounds up and down the east coast annually for the past five years, curating and selling a selection of scarves, jewelry and even bags of her own design to the east coast’s most affluent women.

In the summer, she ...

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twitter
We can't wait for these fab @denimdoinggood shorts coming to the Styleliner this summer!… https://t.co/DPQx7L5TTg
The Indigo pouch in this month's @harpersbazaarus !! Next to the Chanel wedges of course 😜 #presshttps://t.co/U4T1x933Ui
Photoshoot in Santa Fe with the fab shellibreiden #santafe #fashionshoot #theroadwetravel @ Santa Fe… https://t.co/OB1MPLqUaI
Fun to wake up to after a fantastic week in Texas! @ellemagazine #ellejetsetter #vintnerhttps://t.co/BunQdLJbyY