About the



The Styleliner, the world’s first treasure chest on wheels, is a mobile accessories boutique offering limited pieces, hand-picked by The Styleliner’s creator Joey Wölffer. The Styleliner first debuted in JUNE 2010, as a destination for one-of-a-kind accessories from a host of international designers. Today they have a nationwide following who appreciate the hand-picked, high quality designs.


The team

the styleliner team joey wolffer

Joey Wölffer

Founder & Creative Director

Joey Wolffër is the owner and founder of The Styleliner. Beginning her fashion career as jewelry designer at Meems LTD and Nine West, she also served as Trend Director for Jones Apparel Group before turning back to her more entrepreneurial roots. In 2010, Joey launched the Styleliner, the first-ever mobile, luxury treasure chest on wheels. Through the Styleliner, Joey shares her one of a kind finds with her customers, giving them a taste of the chic bohemia lifestyle that she so loves. Most recently, Joey debuted her eponymous collection of handbags combining beautiful Italian leathers with hand-woven straps and rare embellishments from around the world. When not aboard the Styleliner, Joey loves traveling, riding her horse and spending time with her husband, Max.

Esme Yozell

Retail Marketing Manager

Originally from Boston, Esme Yozell ventured further afield to complete an Art History degree at the University of St. Andrews in Scotland. She returned to the USA to join the Styleliner team in 2013. Esme accompanies Joey on her Styleliner adventures, as well as maintaining web, product, and sanity behind the scenes.

esme yozell

The truck

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The store

The Styleliner by Joey Wölffer opened its first brick and mortar boutique in Sag Harbor, NY in May 2015. The boutique is filled with carefully curated accessories and clothing, both new and vintage, from market finds from Bali to luxurious European designers and Wölffer’s own line of handbags made in NYC.

Visit The Styleliner, Sag Harbor May – November, 25
Madison St, Sag Harbor, NY.

The Styleliner Pop Up – Nantucket, MA
The Styleliner popped up in a picturesque little cottage on Nantucket Island off the coast of Massachusetts in June – August of summer 2016. The treasure-filled Styleliner Nantucket will return to 20 Old South Wharf for Summer 2017.

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Meet Joey



New York Native and purebred entrepreneur, Joey Wölffer created the Styleliner in June 0f 2009. Prior to the Styleliner, Wölffer began her career as a jewelry designer for Meems LTD, providing accessories for several High Street stores in the UK and later became a jewelry designer for Nine West as well as Trend Director for all of Jones Apparel Group. Wanting to take her career to the next level, but not wanting to open a conventional boutique, Joey became a pioneer in the world of mobile accessories. Following in the footsteps of her maternal great-great-grandfather who started one of today’s leading retailers in the UK, Marks and Spencer and her father whose legacy remains in Wölffer Estate Vineyard and Stable on the South Shore of Long Island, Joey is proving that the apple doesn’t fall far from the tree. Joey travels the world finding limited-edition pieces that she then curates aboard the Styleliner, creating a unique shopping experience. While Joey loves a good globetrot, her favorite days are still spent riding her horse and laughing at her Jack Russell/Chihuahua, Chili P with her husband Max.



The Styleliner by Joey Wölffer Locations

The Hamptons
25 Madison St, Sag Harbor, NY
(631) 725-1436
Thursday - Monday: 10 - 6

Nantucket Pop-Up Returning Summer 2017
20 Old South Wharf, Nantucket, MA

Interested in hosting a Styleliner trunk show? Email


The Joey Wölffer Round Bag Featured on, October 2016

20 Oct 2016

The Joey Wölffer Round Bag featured on, October 2016. Shop here!

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Camille Styles: Entertaining with Joey Wölffer

07 Oct 2016

Life style blogger Camille Styles writes: “I can’t think of a more fitting subject to cap-off a sunshine and rosé-filled summer than the queen of pink wine herself, Joey Wolffer, who co-owns her family’s namesake vineyard and has helped turn it into the liquid accessory of the summer. Speaking of accessories, Joey also runs The Styleliner, a mobile fashion truck that features independent designers from around the world. The bohemian-inspired boutique on wheels has been such a hit that she recently opened a brick-and-mortar outpost in Sag Harbor that’s brimming with a finely curated mix of clothing, jewelry, and ...

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InStyle Lists The Styleliner by Joey Wölffer as a Must-See Store in Sag Harbor, August 2016

23 Aug 2016

InStyle lists The Styleliner by Joey Wölffer as a must-see store in Sag Harbor, August 2016. Find the entire write up here.

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Camille Styles: Entertaining with Joey Wölffer
Joey Wölffer Talks All Things Styleliner and Wölffer Wine on @Garancedore
Alix of Bohemia for Joey Wölffer Featured in the July 2016 Issue of Hampton's Magazine
The Styleliner by Joey Wölffer Featured in The New York Times, May 2016
The Styleliner by Joey Wölffer #SagHarbor Store Featured on @DuJourMedia , May 2016
Today's WWD Features the Openings of Two The Styleliner by Joey Wölffer Seasonal Stores!
FLASH SALE!! Use code springflash for 20% off orders from through Sunday 4.24!!
Joey Wölffer Embroidered Mini Bag Featured in Harper's Bazar, May 2016
Joey Wölffer Talks About Work-Life Balance as a New Mom on @manrepeller
Sunshine and sun hats at the Styleliner today! We've got lolahats and @shopartesano in! 📷…