Joey Wölffer



The Styleliner, the world’s first treasure chest on wheels, is a mobile accessories boutique offering limited pieces, hand-picked by The Styleliner’s creator Joey Wölffer. The Styleliner first debuted in JUNE 2010, as a destination for one-of-a-kind accessories from a host of international designers. Today they have a nationwide following who appreciate the hand-picked, high quality designs.


The team

the styleliner team joey wolffer

Joey Wölffer

Founder & Creative Director

Joey Wolffër is the owner and founder of The Styleliner. Beginning her fashion career as jewelry designer at Meems LTD and Nine West, she also served as Trend Director for Jones Apparel Group before turning back to her more entrepreneurial roots. In 2010, Joey launched the Styleliner, the first-ever mobile, luxury treasure chest on wheels. Through the Styleliner, Joey shares her one of a kind finds with her customers, giving them a taste of the chic bohemia lifestyle that she so loves. Most recently, Joey debuted her eponymous collection of handbags combining beautiful Italian leathers with hand-woven straps and rare embellishments from around the world. When not aboard the Styleliner, Joey loves traveling, riding her horse and spending time with her husband, Max.

Esme Yozell

Retail Marketing Manager

Originally from Boston, Esme Yozell ventured further afield to complete an Art History degree at the University of St. Andrews in Scotland. She returned to the USA to join the Styleliner team in 2013. Esme accompanies Joey on her Styleliner adventures, as well as maintaining web, product, and sanity behind the scenes.

esme yozell

The truck

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The store

The Styleliner by Joey Wölffer opened its first brick and mortar boutique in Sag Harbor, NY in May 2015. The boutique is filled with carefully curated accessories and clothing, both new and vintage, from market finds from Bali to luxurious European designers and Wölffer’s own line of handbags made in NYC.

Visit The Styleliner, Sag Harbor May – November, 25
Madison St, Sag Harbor, NY.

The Styleliner Pop Up – Nantucket, MA
The Styleliner popped up in a picturesque little cottage on Nantucket Island off the coast of Massachusetts in June – August of summer 2016. The treasure-filled Styleliner Nantucket will return to 20 Old South Wharf for Summer 2017.

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Meet Joey



New York Native and purebred entrepreneur, Joey Wölffer created the Styleliner in June 0f 2009. Prior to the Styleliner, Wölffer began her career as a jewelry designer for Meems LTD, providing accessories for several High Street stores in the UK and later became a jewelry designer for Nine West as well as Trend Director for all of Jones Apparel Group. Wanting to take her career to the next level, but not wanting to open a conventional boutique, Joey became a pioneer in the world of mobile accessories. Following in the footsteps of her maternal great-great-grandfather who started one of today’s leading retailers in the UK, Marks and Spencer and her father whose legacy remains in Wölffer Estate Vineyard and Stable on the South Shore of Long Island, Joey is proving that the apple doesn’t fall far from the tree. Joey travels the world finding limited-edition pieces that she then curates aboard the Styleliner, creating a unique shopping experience. While Joey loves a good globetrot, her favorite days are still spent riding her horse and laughing at her Jack Russell/Chihuahua, Chili P with her husband Max.



Joey Wölffer Locations

Joey Wölffer: Sag Harbor
11 Madison St, Sag Harbor, NY
Wednesdays - Sunday: 10 - 6pm

Nantucket Pop-Up 
20 Old South Wharf, Nantucket, MA
Returning Summer 2017

Joey Wölffer: Culver City
Platform LA
8830 Washington Blvd
Culver City, CA
Open daily: 11 - 7pm

Interested in hosting a trunk show? Email

Shoshanna Gruss Lists Joey Wölffer as a Favorite Place to Shop in The Hamptons, Haute Living June 2017

23 Jun 2017

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Haute Living Calls Joey Wölffer a Top Hamptons Influencer for Summer 2017

23 Jun 2017

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Joey Wölffer's Latest Hamptons Ventures Featured in The 2017 Memorial Day Issue of Hamptons Magazine

23 Jun 2017

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Joey Wölffer Nantucket Featured on Nantucket BlACKBook MDW 2017 Hot List
Joey Wölffer's Boho Bags Land in Culver City - LA Times, April 2017
Visit The Styleliner at The Winter Equestrian Festival 2017 in Wellington, FL!
Camille Styles: Entertaining with Joey Wölffer
Joey Wölffer Talks All Things Styleliner and Wölffer Wine on @Garancedore
Alix of Bohemia for Joey Wölffer Featured in the July 2016 Issue of Hampton's Magazine
The Styleliner by Joey Wölffer Featured in The New York Times, May 2016
The Styleliner by Joey Wölffer #SagHarbor Store Featured on @DuJourMedia , May 2016
Today's WWD Features the Openings of Two The Styleliner by Joey Wölffer Seasonal Stores!
FLASH SALE!! Use code springflash for 20% off orders from through Sunday 4.24!!