About the



The Styleliner, the world’s first treasure chest on wheels, is a mobile accessories boutique offering limited pieces, hand-picked by The Styleliner’s creator Joey Wölffer. The Styleliner first debuted in JUNE 2010, as a destination for one-of-a-kind accessories from a host of international designers. Today they have a nationwide following who appreciate the hand-picked, high quality designs.


The team

the styleliner team joey wolffer

Joey Wölffer

Founder & Creative Director

Joey Wolffër is the owner and founder of The Styleliner. Beginning her fashion career as jewelry designer at Meems LTD and Nine West, she also served as Trend Director for Jones Apparel Group before turning back to her more entrepreneurial roots. In 2010, Joey launched the Styleliner, the first-ever mobile, luxury treasure chest on wheels. Through the Styleliner, Joey shares her one of a kind finds with her customers, giving them a taste of the chic bohemia lifestyle that she so loves. Most recently, Joey debuted her eponymous collection of handbags combining beautiful Italian leathers with hand-woven straps and rare embellishments from around the world. When not aboard the Styleliner, Joey loves traveling, riding her horse and spending time with her husband, Max.

Esme Yozell

Retail Marketing Manager

Originally from Boston, Esme Yozell ventured further afield to complete an Art History degree at the University of St. Andrews in Scotland. She returned to the USA to join the Styleliner team in 2013. Esme accompanies Joey on her Styleliner adventures, as well as maintaining web, product, and sanity behind the scenes.

esme yozell

The Truck

the styleliner truck the styleliner truck the styleliner truck the styleliner truck the styleliner truck the styleliner truck

Meet Joey



New York Native and purebred entrepreneur, Joey Wölffer created the Styleliner in June 0f 2009. Prior to the Styleliner, Wölffer began her career as a jewelry designer for Meems LTD, providing accessories for several High Street stores in the UK and later became a jewelry designer for Nine West as well as Trend Director for all of Jones Apparel Group. Wanting to take her career to the next level, but not wanting to open a conventional boutique, Joey became a pioneer in the world of mobile accessories. Following in the footsteps of her maternal great-great-grandfather who started one of today’s leading retailers in the UK, Marks and Spencer and her father whose legacy remains in Wölffer Estate Vineyard and Stable on the South Shore of Long Island, Joey is proving that the apple doesn’t fall far from the tree. Joey travels the world finding limited-edition pieces that she then curates aboard the Styleliner, creating a unique shopping experience. While Joey loves a good globetrot, her favorite days are still spent riding her horse and laughing at her Jack Russell/Chihuahua, Chili P with her husband Max.



The Styleliner by Joey Wölffer Locations

The Hamptons
25 Madison St, Sag Harbor, NY
(631) 725-1436
Thursday - Monday: 10 - 6

Nantucket Pop-Up Returning Summer 2017
20 Old South Wharf, Nantucket, MA

Interested in hosting a Styleliner trunk show? Email


InStyle Lists The Styleliner by Joey Wölffer as a Must-See Store in Sag Harbor, August 2016

23 Aug 2016

InStyle lists The Styleliner by Joey Wölffer as a must-see store in Sag Harbor, August 2016. Find the entire write up here.

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Joey Wölffer Featured as Mama of The Moment on Mama and Tata, August 2016

15 Aug 2016

Candice Miller of the chic mommy blog, Mama & Tata, features Joey Wölffer as a "Mama of the Moment." Find the full interview here.

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Joey Wölffer Talks All Things Styleliner and Wölffer Wine on Garance Doré

05 Aug 2016

Joey Wolffer grew up on the land that Wolffer Estate Vineyard now exists on. Only back then, the picturesque forest of vines were potato fields that her father Christian saw as an opportunity to make something big. If there is ever an example of risk taking paying off (albeit with a lot of hard work) Wolffer Vineyard is it. Since it was founded in 1988, the vineyard has only evolved – forged by passion, family dynamic, and really good rosé.

Garance Doré contributor, Natalie,  had the pleasure of spending the afternoon with Joey at the estate, touring the seller, talking ...

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Joey Wölffer Talks All Things Styleliner and Wölffer Wine on @Garancedore
Alix of Bohemia for Joey Wölffer Featured in the July 2016 Issue of Hampton's Magazine
The Styleliner by Joey Wölffer Featured in The New York Times, May 2016
The Styleliner by Joey Wölffer #SagHarbor Store Featured on @DuJourMedia , May 2016
Today's WWD Features the Openings of Two The Styleliner by Joey Wölffer Seasonal Stores!
FLASH SALE!! Use code springflash for 20% off orders from through Sunday 4.24!!
Joey Wölffer Embroidered Mini Bag Featured in Harper's Bazar, May 2016
Joey Wölffer Talks About Work-Life Balance as a New Mom on @manrepeller
Sunshine and sun hats at the Styleliner today! We've got lolahats and @shopartesano in! 📷… FREE SHIPPING on all purchases from our Valentine's Day Collection through Feb 14th!