Joey Wölffer



Joey Wölffer is a unique destination for luxe, unique and limited women’s accessories and clothing from a host of international designers. What debuted in June 2010 as the world’s first luxury accessory boutique on wheels (The Styleliner Truck) has turned into a nationwide collection of seasonal boutiques and pop-up shops. Locations include a main store in Sag Harbor, NY, pop-ups in Nantucket, MA, Wellington, FL, Culver City, CA and trunk shows everywhere from Greenwich, CT, Dallas, TX to San Francisco, CA.

The team

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Joey Wölffer

Founder & Creative Director

Joey Wolffër is the owner and founder of The Styleliner. Beginning her fashion career as jewelry designer at Meems LTD and Nine West, she also served as Trend Director for Jones Apparel Group before turning back to her more entrepreneurial roots. In 2010, Joey launched the Styleliner, the first-ever mobile, luxury treasure chest on wheels. Through the Styleliner, Joey shares her one of a kind finds with her customers, giving them a taste of the chic bohemia lifestyle that she so loves. Most recently, Joey debuted her eponymous collection of handbags combining beautiful Italian leathers with hand-woven straps and rare embellishments from around the world. When not aboard the Styleliner, Joey loves traveling, riding her horse and spending time with her husband, Max.

Esme Yozell

Retail Marketing Manager

Originally from Boston, Esme Yozell ventured further afield to complete an Art History degree at the University of St. Andrews in Scotland. She returned to the USA to join the Styleliner team in 2013. Esme accompanies Joey on her Styleliner adventures, as well as maintaining web, product, and sanity behind the scenes.

esme yozell

Joey Wölffer Stores

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Shop Joey Wölffer year round in The Hamptons
11 Madison St, Sag Harbor, NY.

Joey Wöllfer – Nantucket, MA
Visit our wharf side treasure chest in a picturesque little cottage on Nantucket Island off the coast of Massachusetts in June – August of summer 2017. 
20 Old South Wharf, Nantucket, MA.

The Truck

the styleliner truck the styleliner truck the styleliner truck the styleliner truck

Meet Joey



New York Native and purebred entrepreneur, Joey Wölffer created the Styleliner in June 0f 2009. Prior to the Styleliner, Wölffer began her career as a jewelry designer for Meems LTD, providing accessories for several High Street stores in the UK and later became a jewelry designer for Nine West as well as Trend Director for all of Jones Apparel Group. Wanting to take her career to the next level, but not wanting to open a conventional boutique, Joey became a pioneer in the world of mobile accessories. Following in the footsteps of her maternal great-great-grandfather who started one of today’s leading retailers in the UK, Marks and Spencer and her father whose legacy remains in Wölffer Estate Vineyard and Stable on the South Shore of Long Island, Joey is proving that the apple doesn’t fall far from the tree. Joey travels the world finding limited-edition pieces that she then curates aboard the Styleliner, creating a unique shopping experience. While Joey loves a good globetrot, her favorite days are still spent riding her horse and laughing at her Jack Russell/Chihuahua, Chili P with her husband Max.



Joey Wölffer Locations

Joey Wölffer - Sag Harbor
11 Madison St, Sag Harbor, NY
Thursday - Monday: 10 am - 6 pm

Joey Wölffer - Nantucket
20 Old South Wharf, Nantucket, MA
See you next summer!

The Styleliner Truck
Stay tuned for future trunk shows!

Interested in hosting a trunk show? Email


Joey Wölffer Sag Harbor Featured in Rachel Zoe's Guide to The Hamptons, August 2017

24 Aug 2017

Find the full guide here.

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Joey Wölffer Shares Her Nantucket Favorites With Condé Nast Traveler, August 2017

24 Aug 2017

Read the full interview here.

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Joey Wölffer TRWT Backpack Featured in The Daily Mail, July 2017

25 Jul 2017

The Daily Mail features the Joey Wölffer TRWT Backpack as a beach bag they are loving in July 2017!

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Joey Wölffer Nantucket Featured on Nantucket BlACKBook MDW 2017 Hot List
Joey Wölffer's Boho Bags Land in Culver City - LA Times, April 2017
Visit The Styleliner at The Winter Equestrian Festival 2017 in Wellington, FL!
Camille Styles: Entertaining with Joey Wölffer
Joey Wölffer Talks All Things Styleliner and Wölffer Wine on @Garancedore
Alix of Bohemia for Joey Wölffer Featured in the July 2016 Issue of Hampton's Magazine
The Styleliner by Joey Wölffer Featured in The New York Times, May 2016
The Styleliner by Joey Wölffer #SagHarbor Store Featured on @DuJourMedia , May 2016
Today's WWD Features the Openings of Two The Styleliner by Joey Wölffer Seasonal Stores!
FLASH SALE!! Use code springflash for 20% off orders from through Sunday 4.24!!