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Collection
highlights

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Fall 2014

Ice Queen
hand strap bag

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Fall 2014

Emm Kuo
Bilbao Clutch

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Fall 2014

Maria La Rosa Pulce Pouch
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Kiss Loop Scarf

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Fall 2014

Blair Borthwick
Necklace

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Fall 2014

Joey Wölffer Classic Bags

Brown Lizard Afghan Strap
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Brown Crocodile Mali Strap
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Brown Crocodile India Strap

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About the
Styleliner

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About

The Styleliner, the world’s first treasure chest on wheels, is a mobile accessories boutique offering limited pieces, hand-picked by The Styleliner’s creator Joey Wölffer. The Styleliner first debuted in JUNE 2010, as a destination for one-of-a-kind accessories from a host of international designers. Today they have a nationwide following who appreciate the hand-picked, high quality designs.

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The team

the styleliner team joey wolffer

Joey Wölffer

Founder & Creative Director

Joey Wolffër is the owner and founder of The Styleliner. Beginning her fashion career as jewelry designer at Meems LTD and Nine West, she also served as Trend Director for Jones Apparel Group before turning back to her more entrepreneurial roots. In 2010, Joey launched the Styleliner, the first-ever mobile, luxury treasure chest on wheels. Through the Styleliner, Joey shares her one of a kind finds with her customers, giving them a taste of the chic bohemia lifestyle that she so loves. Most recently, Joey debuted her eponymous collection of handbags combining beautiful Italian leathers with hand-woven straps and rare embellishments from around the world. When not aboard the Styleliner, Joey loves traveling, riding her horse and spending time with her husband, Max.

Esme Yozell

Retail Marketing Manager

Originally from Boston, Esme Yozell ventured further afield to complete an Art History degree at the University of St. Andrews in Scotland. She returned to the USA to join the Styleliner team in 2013. Esme accompanies Joey on her Styleliner adventures, as well as maintaining web, product, and sanity at their behind the scenes office in Brooklyn. When her feet touch the ground, it’s all about yoga and what’s for dinner.

esme yozell

The Truck

the styleliner truck the styleliner truck the styleliner truck the styleliner truck the styleliner truck the styleliner truck
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Meet Joey

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Joey
Wölffer

New York Native and purebred entrepreneur, Joey Wölffer created the Styleliner in June 0f 2009. Prior to the Styleliner, Wölffer began her career as a jewelry designer for Meems LTD, providing accessories for several High Street stores in the UK and later became a jewelry designer for Nine West as well as Trend Director for all of Jones Apparel Group. Wanting to take her career to the next level, but not wanting to open a conventional boutique, Joey became a pioneer in the world of mobile accessories. Following in the footsteps of her maternal great-great-grandfather who started one of today’s leading retailers in the UK, Marks and Spencer and her father whose legacy remains in Wölffer Estate Vineyard and Stable on the South Shore of Long Island, Joey is proving that the apple doesn’t fall far from the tree. Joey travels the world finding limited-edition pieces that she then curates aboard the Styleliner, creating a unique shopping experience. While Joey loves a good globetrot, her favorite days are still spent riding her horse and laughing at her Jack Russell/Chihuahua, Chili P with her husband Max.

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Designers

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Designers

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ON TOUR

Summer Hours

The Store
25 Madison St., Sag Harbor, NY 11963
631-725-1436
Open Everyday 10–6:30pm

The Truck
Fridays & Saturdays
Wolffer Winestand 4–8pm

Truck by Appointment:
Info@thestyleliner.com

Musings

Joey Wölffer and The Road We Travel in Hamptons Magazine, June 2015

18 Jun 2015

The Styleliner's Joey Wölffer has taken her fashion truck on wheels concept and parked permanently with her first Sag Harbor Boutique.

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joey-wolffer-new-york-post-single-may-2015

Joey Wölffer in The New York Post, May 2015

05 Jun 2015

"If you were to conjure a classic Hamptons girl, it might well be Joey Wölffer," writes Beth Landman in the New York Post. Check out this fantastic story about Joey, The Wölffer Estate Winery and The Styleliner here, or in the May 19th 2015 print issue of The New York Post.

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joey-wolffer-crains-march-2015

Joey Wölffer and The Styleliner in Crain's New York Business Magazine, March 2015

05 Jun 2015

Joey Wolffer comes from a long line of tastemakers. Her maternal great-great-grandfather co-founded Britain's Marks & Spencer; her mother was a jewelry designer for Harry Winston; and her father opened Wölffer Estate Vineyard & Stables in the Hamptons in 1987. "They were fighters, believers and entrepreneurs," she said.

In June 2010, Ms. Wolffer followed in their footsteps by launching a fashion truck, the Styleliner, a boutique on wheels that she fills with her favorite designer and one-of-a-kind items.

Find the entire article here, or in the March 2015 print issue of Crain's New York Business Magazine.

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Fridays @wolfferwine #theroadwetravel @ Wölffer Estate Wine Stand https://t.co/fUzKZgzpZ5
Penny lane is back online for pre-order! Get them quick before we sell out again..as seen in this… https://t.co/KrcL8rZ8Jr
The ladies are ready for July 4th weekend decked in our favorite new styles! #sagharborhttps://t.co/4lUUReTDGG
So excited to be hosting an @ebelljewelry trunk show at our Sag Harbor store tomorrow! Join us for… https://t.co/7tgovq1tw3