Joey Wölffer TRWT Backpack Featured in The Daily Mail, July 2017
The Daily Mail features the Joey Wölffer TRWT Backpack as a beach bag they are loving in July 2017!
The Daily Mail features the Joey Wölffer TRWT Backpack as a beach bag they are loving in July 2017!
Modern Luxury Lists Joey Wölffer Culver City as a Must-See Pop-Up Shop. Read the full article here!
Find the full Nantucket Island MDW 2017 Hot List HERE!
Find the entire article here!
Visit The Styleliner booth on Vendor's Row at The Winter Equestrian Festival 2017 located at The Palm Beach International Equestrian Center in Wellington, FL. We are open Wednesdays - Sundays, 9 am - 5 pm through March 2017!
Life style blogger Camille Styles writes: “I can’t think of a more fitting subject to cap-off a sunshine and rosé-filled summer than the queen of pink wine herself, Joey Wolffer, who co-owns her family’s namesake vineyard and has helped turn it into the liquid accessory of the summer. Speaking of accessories, Joey also runs The Styleliner, a mobile fashion truck that features independent designers from around the world. The bohemian-inspired boutique on wheels has been such a hit that she recently opened a brick-and-mortar outpost in Sag Harbor that’s brimming with a finely curated mix of clothing, jewelry, and textiles. We got a peek inside the life of this Hamptons tastemaker to find out how she entertains — and channels the breeziness of summertime all year around.” Read the entire piece here!
InStyle lists The Styleliner by Joey Wölffer as a must-see store in Sag Harbor, August 2016. Find the entire write up here.
Candice Miller of the chic mommy blog, Mama & Tata, features Joey Wölffer as a "Mama of the Moment." Find the full interview here.
Joey Wolffer grew up on the land that Wolffer Estate Vineyard now exists on. Only back then, the picturesque forest of vines were potato fields that her father Christian saw as an opportunity to make something big. If there is ever an example of risk taking paying off (albeit with a lot of hard work) Wolffer Vineyard is it. Since it was founded in 1988, the vineyard has only evolved – forged by passion, family dynamic, and really good rosé.
Garance Doré contributor, Natalie, had the pleasure of spending the afternoon with Joey at the estate, touring the seller, talking business (she has 2), sipping delicious beverages, and petting a mini horse named dolly. Read the full article here!
Joey Wölffer’s Styleliner rolls into a new season with a limited-edition collaboration with Alix of Bohemia.What do you get when two women who epitomize summer bohemia collaborate? A whole lot of embroidery, embellishment, and fun. Read the full article here.
"Old South Wharf is always a good spot for summery finds, but this season, look out for three pop-ups in particular: the Hamptons’ Joey Wölffer has brought her chic Styleliner to the Nantucket shore (thestyleliner.com). The shop launched by the co-owner of Bridgehampton’s Wölffer Estate Vineyard showcases an eclectic array of fashion and accessories, including her own handbag designs." - Indagare Magazine, June 2016
Find the entire article here.
Do you ever wish your favorite clothing store could grow a set of wheels and come to you? Joey Wölffer has a hack for that. Six years ago, the designer ditched her high-power corporate job at The Jones Group (now dubbed Nine West Holdings) to follow two totally different career paths. At the same time.
Not only did Joey take the reigns as co-owner at her family's world-famous Wölffer Estate Vineyard (yep, that's why her name sounds so familiar), she launched The Styleliner—a mobile fashion truck that has the industry in a permanent state of <3.
But forging a new path (make that two new paths) isn't easy, and definitely isn't without challenges. With a brick-and-mortar store in Sag Harbor that opened last summer, a new outpost opening in Nantucket this year, and a booming family wine business, Joey is killing it, and we spoke to her about why taking that risk was 100 percent worth it. Spoiler alert: The best way to plan your future might just be not planning it at all.
Read the entire article on MarieClaire.com
Joey Wölffer, founder of the Styleliner mobile shopping truck and co-owner of Wölffer Estate Vineyard, has opened a brick-and-mortar store in Sag Harbor. The Styleliner by Joey Wölffer, in a 19th-century artist’s studio kitted out with hanging whaling lanterns and boat rope, offers finds from Ms. Wölffer’s travels, including Katerina Psoma carved stone earrings from Greece and vintage African Fulani textiles. Ms. Wölffer’s own range of fringed and embroidered leather handbags are exclusive to the store. At 25 Madison Street, Sag Harbor.
Find the entire article here!
Known for her family’s vineyard and its significant presence in Hamptons society, Joey Wölffer, designer, co-owner of Wölffer Estate Vineyard and founder of the Styleliner, is opening her brick and mortar shop in Sag Harbor for its second summer. Read DuJour's full article here.
Check out WWD's feature on the latest The Styleliner by Joey Wölffer seasonal stores openings in Sag Harbor, NY and Nantucket MA in summer 2016 here!
The Joey Wölffer Embroidered Mini Bag featured in the May 2016 issue of Harper's Bazar as a must-have piece for creating a wild boho look. Shop the JW Embroidered Mini here!
The Joey Wölffer Embroidered Mini Bag featured as a must have for creating a fabulous global look in the April 2016 issue of People StyleWatch.
Find the entire article from ManRepeller.com here!
The Styleliner at
The Winter Equestrian Festival 2016
14440 Pierson Rd, Wellington, FL
February 3rd - March 2016
Wednesday - Sunday, 10 am - 5 pm
Find us on Vendor's Row next to Harry's Lemonade Stand!
For many New Yorkers, the name Wölffer conjures up thoughts of the gorgeous East End winery and refreshing summertime rosé. Aside from helping run the family winery, Joey Wölffer wanted a business of her own. Armed with her fashion experience, she launched The Styleliner in 2010. The concept, a mobile shopping truck stocked with the most fabulous vintage, is perfect for Wölffer, who at heart, is a true bohemian. She grew up in the Hamptons when it was just potato fields and artists and channeled this aesthetic into the shopping truck, and later into the stand-alone store in Sag Harbor and a handbag line. Wölffer travels regularly as a vintage buyer and can often be found driving The Styleiner around the country, which shoppers can track on Instagram. As the Hamptons vibe has evolved, one can still find a true bohemian spirit in Sag Harbor. Find the full interview here!
She’s the co-owner of Wolffer Estate Vineyards, founder of The Styleliner, and newly minted restauranteur. Oh, and Joey Wölffer’s a new mom, too. Whew. Busy schedule aside, she remains devoted to her involvement with A Caring Hand, NYC’s only non-profit bereavement center. As part of their ongoing Inspired Moms series with ViaCord, Stroller Traffic sat down with Joey to talk babies, business, and doing good deeds. Find the interview here!
One King's Lane took cues from stylesetter Joey Wölffer (founder of chic boutique The Styleliner), who hosted an intimate early-fall fete at her family’s Hamptons winery: an afternoon of lush florals, great food, and even better friends. Get the shop owner and designer’s bohemian-chic style, plusher tips for pulling off a get-together of your own on the OKL September 2015 article!
Hilaria Baldwin wears a vintage dress from The Styleliner on the cover of the August 2015 issue of Beach Magazine. Find the Vintage Bluebell Gypsy Dress here!
So you’ve secured a share house, booked your ticket on the Jitney and packed a bag full of chambray shirts, rompers and wedges. The rosé is on ice, and you’re ready to roll to the Hamptons for Labor Day weekend. Where to go? The Zoe report rounded up some of their favorite spots in the South Fork to keep you busy from summer Friday well into the first week of fall. The Zoe Report states: Joey Wolffer launched her boutique The Styleliner in a converted Airstream trailer and only recently set up permanent shop in downtown Sag Harbor. The clapboard cottage is stuffed to the ceiling with one-of-a-kind boho treasures discovered around the world and put together with its founder’s famous “more is more” gypset aesthetic. Find the entire article here!
Guest of a Guest caught up with this busy lady to get the low-down on what she's been up to this summer and what her future plans are. Find the full interview here on what's cool right now according to Joey Wolffer (trust us, from accessorizing to wine and everything in between, she knows all).
Joey Wölffer's Styleliner sets up a brick and mortar location in the Hamptons. Check out the article here!
The Styleliner's Joey Wölffer has taken her fashion truck on wheels concept and parked permanently with her first Sag Harbor Boutique.
"If you were to conjure a classic Hamptons girl, it might well be Joey Wölffer," writes Beth Landman in the New York Post. Check out this fantastic story about Joey, The Wölffer Estate Winery and The Styleliner here, or in the May 19th 2015 print issue of The New York Post.
Joey Wolffer comes from a long line of tastemakers. Her maternal great-great-grandfather co-founded Britain's Marks & Spencer; her mother was a jewelry designer for Harry Winston; and her father opened Wölffer Estate Vineyard & Stables in the Hamptons in 1987. "They were fighters, believers and entrepreneurs," she said.
In June 2010, Ms. Wolffer followed in their footsteps by launching a fashion truck, the Styleliner, a boutique on wheels that she fills with her favorite designer and one-of-a-kind items.
Find the entire article here, or in the March 2015 print issue of Crain's New York Business Magazine.
The Hamptons that Joey Wölffer, 33, knew growing up was far removed from the Bacchanalian carnival the area can be today. Wölffer spent her time show-jumping horses and exploring the bucolic 175 acres of her family's Wölffer Estate Vineyard and Stables, coming home to find guests like Bianca Jagger stopping by in riding clothes for lunch.
Currently a co-owner of the winery and equestrian center, Wölffer divides her time between Sag Harbor and Manhattan with her husband, Max Rohn, the winery's general manager. Her other projects include The Styleliner, a mobile boutique run out of a refurbished potato delivery truck (it's stationed at the winery for the summer); a line of handbags; and a baby— she's due in July. Calling from Paris, where she was stocking up on Styleliner goods, she shares a few of the local spots that retain the bohemian flavor she remembers from her youth.
Find the entire article here, or in the May 2015 issue of Elle Magazine.
The Joey Wölffer pouch is on trend as navy and bordeaux are in for summer!
Fashion on Wheels? The Styleliner is a mobile destination that used to be a potato chip truck. Joey Wolffer tells us how she accelerated her innovative fashion dream. See entire article in the April 2015 issue of Vogue Magazine India.
Joey On Wheels
This is my gorgeous friend Joey Wölffer and her amazing bus, The StyleLiner. I love off-the-wall things like this, or anything actually that is a bit different. It's quite rare in this overexposed world we live in. Here's what she has to say about it:
"The StyleLiner, the world's first treasure chest on wheels, is a mobile style gallery offering limited numbers of extraordinary pieces hand-picked by The StyleLiner's creator Joey Wölffer.
Style Keeps On Trucking
Mobile Boutiques Sell Fashion From Repurposed Trucks
Schnitzel, waffles and spring rolls aren't the only treats that New Yorkers can buy on four wheels. Mobile boutiques are cropping up, peddling scarves, sweaters and baubles.
Rolling retailers, a mainstay on the West Coast, are appearing at flea markets, private parties and, occasionally, on city streets. The repurposed trucks offer clothes, jewelry and accessories in spaces where food products were once stored.
But while the entrepreneurs are excited about an affordable way to start a business and a novel backdrop for enticing customers, some are frustrated by city regulations that restrict the number of mobile businesses—and where they can set up shop.
Joey Wolffer’s Boho Luxe Accessory Truck Sets Up Shop in NYC
The StyleLiner travels up and down the east coat all year long, but has temporarily set up shop in NYC's East 70s.
Joey Wolffer doesn’t stay in one place for too long. Since founding the StyleLiner, a converted truck from which she sells luxury accessories, she has made the rounds up and down the east coast annually for the past five years, curating and selling a selection of scarves, jewelry and even bags of her own design to the east coast’s most affluent women.
In the summer, she decamps in East Hampton. Then, she flees the cold by making her way down to Florida, always with retail coordinator Esme Yozell by her side. The StyleLiner has also done stints in Atlanta and, improbably, Montreal Fashion Week. This year, Ms. Wolffer hopes to hit Texas for the first time.
Joey Wölffer is the cover feature in Matchbook Magazine
Joey Wölffer is changing how you shop - no, it's not online, and it's not a boutique – but a former potato chip truck turned beautifully curated shop on wheels. We talked to Joey about her fashion icons, her recent marriage, and her truck breaking down on the side of the road.
Fodor's Travel Tastemaker: Styleliner Creator and Style Maven Joey Wölffer
In 2010, with an itch for travel and an eye for fashion, Joey Wölffer launched the Styleliner, a mobile boutique (think food truck, but for lovers of style). Finding that first truck wasn't without its challenges for the former jewelry designer: "I sent my husband on a wild goose chase, to all the food trucks in New York to find out where they got their vehicles," she explained. "But nobody would tell him! They're very competitive." Eventually someone did give him a name, and the Styleliner got its wheels, peddling unique global accessories that Wölffer procures from her travels all around the world. And if Wölffer's name already sounds familiar, it's probably because she also co-owns her family's gorgeous Wölffer Estates Vineyard in Southampton, her home base when she's not trotting the globe.
We recently spoke with Wölffer who shared haggling tips, and ways to find unique items when traveling; plus, she shared what may just be the world's most romantic desert proposal.