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the styleliner fodors travel

The Styleliner on Fodor's Travel

18.02.15

Fodor's Travel Tastemaker: Styleliner Creator and Style Maven Joey Wölffer

In 2010, with an itch for travel and an eye for fashion, Joey Wölffer launched the Styleliner, a mobile boutique (think food truck, but for lovers of style). Finding that first truck wasn't without its challenges for the former jewelry designer: "I sent my husband on a wild goose chase, to all the food trucks in New York to find out where they got their vehicles," she explained. "But nobody would tell him! They're very competitive." Eventually someone did give him a name, and the Styleliner got its wheels, peddling unique global accessories that Wölffer procures from her travels all around the world. And if Wölffer's name already sounds familiar, it's probably because she also co-owns her family's gorgeous Wölffer Estates Vineyard in Southampton, her home base when she's not trotting the globe.

We recently spoke with Wölffer who shared haggling tips, and ways to find unique items when traveling; plus, she shared what may just be the world's most romantic desert proposal.

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the styleliner conde nast traveller

The Styleliner on Condé Nast Traveler

18.02.15

Joey Wölffer, a former accessories designer and trend consultant, converted a 20-foot potato chip truck into a catch-it-if-you-can boutique that tools all over the U.S. She travels the world to stock it with a unique array of international designer clothing and accessories, including Anniel leather oxfords made in Italy, Greek charm bracelets, and Masai beads from Kenya.

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the styleliner bright young things

The Styleliner on Brightestyounthings.com

18.02.15

First Look: Styleliner’s Pop-Up Igloo Is Now Open!

Taking the term “winter wonderland” to a whole new level, The Styliner ladies are back in DC this winter, and in lieu of their (amazing) truck, they have erected a pop-up igloo right in front of Hotel Dupont, filled TO THE BRIM with perfect accessories, hand picked by founder Joey Wolffer.

Last night, we stopped by the opening event (and definitely left out with some bejeweled tights and silver encased coral necklaces in tow) to scope out what will be on offer in front of Bar Dupont for the next 4 weeks (added bonus: BYT’s Style Licks editor Kate Greene will be on hand every day to help guide you through the very hard purchasing decision process ahead)

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The Styeleliner Huffington Post

The Styleliner on Huffington post

18.02.15

Joey Wolffer began her career designing jewelry. She provided accessories for Top Shop and Jigsaw in London before becoming the senior jewelry designer for the Accessory Network. She eventually moved on to become the Senior Jewelry Designer for Nine West as well as Trend Director scouting trends for all Jones' brands. There she learned the thrill of the hunt and honed her unique style.

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the styleliner capitol fire

The Styleliner On Capitol File

18.02.15

Styleliner Igloo Pops Up at Bar Dupont

Styleliner is already known for its innovative boutique—a roving delivery truck full of accessories that made stops in DC this past summer—but the brand is branching out with another fun structure this holiday season: the Styleliner Igloo. Temporarily constructed on the patio of Bar Dupont at the Dupont Circle Hotel, the pop-up boutique is open through December 24.
The Styleliner brand is curated by founder and co-owner Joey Wolffer, and sells signature jewelry, bags, shoes, hats, and scarves by a host of international designers, including Italian designer Franco Ferrari. “We have new jewelry from Babylone and KMO, both Parisian designers that were DC favorites last time we were in town,” Wolffer says, noting that much of the jewelry comprises recent finds from her trips to London, Paris, and the Netherlands.

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the styleliner USA today

Entrepreneurs Keep on Truckin' USA Today

12.02.15

It was amazing to see The Styleliner and Joey Wölffer featured in USA Today back in 2012...

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the styleliner hamptons magazine

'A Magical Bus on Wheels' –  Hamptons Magazine

08.02.15

Extraordianry accessories and limited edition creations abound in Joey Wolffer's Styleliner, a magical shop on wheels...

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the styleliner press harpers bazar may 2014

The Styleliner in Harpers Bazaar

06.02.15

It's always great to have The Styleliner products in the press, May 2014's Harpers Bazaar features The Styleliner founder Joey Wöllfer's Classic Bag.

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Joey Wolffer New York Magazine

Joey's priceless day picks for New York Magazine

05.02.15

Joey Wolffer picks her priceless day for New York Magazine...

the styleliner the road we travel

What They Say

04.02.15

Our motto is “The Road We Travel.” You’ve seen it inscribe on our bracelets, you’ve seen it through the hundreds of miles we’ve journeyed in our truck, and most importantly you see it in the beautiful things we curate from all over the world. Uncovering beauty and discovering artistry is our passion and we will go to great lengths to uncover it all.

Over the years, we’ve met many designers who we love – not just for their fantastic design and craftsmanship, but also for the friendships we’ve built with our global makers. We asked many of our designers and artists what “the road we travel” means to them. Here are their words:

It’s about embracing life's wonderful journey, with all it's ups and downs and keeping an open mind through faith, hope and love.

Euan McDonald, co-founder | Buba

The Styleliner's "The road we travel" reminds me of this beautiful truth: the journey counts just as much as the destination!

Julie Coste, founder | Treasures

The Styleliner motto means freedom and motion. When I think of travel, it does not necessarily mean moving through space and physically going from point A to point B. It can mean traveling in your mind, like daydreaming. Imagination often requires us to travel outside ourselves and into new places. It means being open to new people, new cultures and new ideas, and in the end Forest of Chintz draws inspiration from all of these things.

Sumangali Gada, designer | Forest of Chintz

To us, “the road we travel” is about exploring civilizations and where we came from. Sometimes, in order to make beautiful things, we have to return to certain values and discover our internal worlds.

Dimitriadis — who wrote this one Esme?

Every human being has its own unique path. Most humans are lost at many crossroads but once we are true to ourselves, our unique road is revealed. It takes courage, patience and self awareness to go down this unique road. Kavafis, a Greek poet, has written a beautiful poem tittled “Ithaca,” where he praises the journey one makes before reaching the final destination. We’re proud to be a part of the Styeliner that has so clearly defined their unique path!

Katherina Psoma, designer & founder | Katerina Psoma

the styleliner news new website

Dear Global Treasure Hunter

30.12.14

We’re starting 2015 with a fresh new look. I travel the world sourcing the most interesting new designers from luxury trade shows in Paris to obscure flea markets in the middle of the Andes. My trips are fueled by my passion to discover the most beautiful and interesting things!

My dream is that you feel the same sense of discovery when exploring our new site. Our Collections highlight our new favorite things each season. This season, we’re celebrating special one-of-a-kind finds and putting the spotlight on my own recently launched handbag line. The Designer section introduces you to many talented creators we’ve partnered with over the years, and please check out our blog for a look into what we’re doing at The Styleliner.

We’re excited to show you our new look and opening up our world to you. Happy discoveries!

the styleliner in ecuador

the styleliner in ecuador

the styleliner in ecuador

the styleliner in ecuador

The Styleliner in Ecuador

30.12.14

From jungle mysteries to breath taking Andean heights to vast Pacific grandeur, Ecuador is one of the most fascinating places on earth. Last Fall, Joey Wolffer, Styleliner founder and creator of her famously coveted cross-body bag took to discovering the beauty that Ecuador had to offer.

Here’s a list of her top 3 reasons why Ecuador should be next on your vacation hit list.

1. Otavalo Market. Set in a tiny town in the Otavalo Valley, it’s the holy grail of craft markets. Indigenous people from all the surrounding regions bring their crafts into this market every Saturday. They set up a visual feast of hand woven wall hangings, hand woven silk Ikats, alpaca ponchos and beautifully printed scarves, to name a few of the stunning items on display. One can easily get lost for hours lost in the beauty of the craftsmanship and the friendliness of the merchants. My favorite thing I bought was ____.

2. Outdoor activities. Most people think of only the Galapagos when they think of Ecuador. But that’s a mistake! While I was there, I went paragliding off a 12,000 ft. mountain, rode horses right after a massive thunderstorm and hiked amongst acres of tall grass, cows, pigs. It’s incredible varied terrain and amazing biodiversity can be experienced on and off the Galapgos.

3. The People. Ecuadoreans are some of the nicest and kindest people I’ve ever met. They are incredibly creative, work very hard, and always have a welcoming smile on their face. Whether it was explaining their mastery of weaving, or sharing a nice dish of chicken feet, I felt an immediate closeness and connection.