Exposed Zippers' Q&A with Joey Wölffer, October 2015


For many New Yorkers, the name Wölffer conjures up thoughts of the gorgeous East End winery and refreshing summertime rosé. Aside from helping run the family winery, Joey Wölffer wanted a business of her own. Armed with her fashion experience, she launched The Styleliner in 2010. The concept, a mobile shopping truck stocked with the most fabulous vintage, is perfect for Wölffer, who at heart, is a true bohemian. She grew up in the Hamptons when it was just potato fields and artists and channeled this aesthetic into the shopping truck, and later into the stand-alone store in Sag Harbor and a handbag line. Wölffer travels regularly as a vintage buyer and can often be found driving The Styleiner around the country, which shoppers can track on Instagram. As the Hamptons vibe has evolved, one can still find a true bohemian spirit in Sag Harbor. Find the full interview here!