the styleliner fodors travel

The Styleliner on Fodor's Travel


Fodor's Travel Tastemaker: Styleliner Creator and Style Maven Joey Wölffer

In 2010, with an itch for travel and an eye for fashion, Joey Wölffer launched the Styleliner, a mobile boutique (think food truck, but for lovers of style). Finding that first truck wasn't without its challenges for the former jewelry designer: "I sent my husband on a wild goose chase, to all the food trucks in New York to find out where they got their vehicles," she explained. "But nobody would tell him! They're very competitive." Eventually someone did give him a name, and the Styleliner got its wheels, peddling unique global accessories that Wölffer procures from her travels all around the world. And if Wölffer's name already sounds familiar, it's probably because she also co-owns her family's gorgeous Wölffer Estates Vineyard in Southampton, her home base when she's not trotting the globe.

We recently spoke with Wölffer who shared haggling tips, and ways to find unique items when traveling; plus, she shared what may just be the world's most romantic desert proposal.

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