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Collection
highlights

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Fall 2014

Ice Queen
hand strap bag

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Fall 2014

Emm Kuo
Bilbao Clutch

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Fall 2014

Maria La Rosa Pulce Pouch
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Kiss Loop Scarf

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Fall 2014

Blair Borthwick
Necklace

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Fall 2014

Joey Wölffer Classic Bags

Brown Lizard Afghan Strap
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Brown Crocodile Mali Strap
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Brown Crocodile India Strap

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About the
Styleliner

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About

The Styleliner, the world’s first treasure chest on wheels, is a mobile accessories boutique offering limited pieces, hand-picked by The Styleliner’s creator Joey Wölffer. The Styleliner first debuted in JUNE 2010, as a destination for one-of-a-kind accessories from a host of international designers. Today they have a nationwide following who appreciate the hand-picked, high quality designs.

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The team

the styleliner team joey wolffer

Joey Wölffer

Founder & Creative Director

Joey Wolffër is the owner and founder of The Styleliner. Beginning her fashion career as jewelry designer at Meems LTD and Nine West, she also served as Trend Director for Jones Apparel Group before turning back to her more entrepreneurial roots. In 2010, Joey launched the Styleliner, the first-ever mobile, luxury treasure chest on wheels. Through the Styleliner, Joey shares her one of a kind finds with her customers, giving them a taste of the chic bohemia lifestyle that she so loves. Most recently, Joey debuted her eponymous collection of handbags combining beautiful Italian leathers with hand-woven straps and rare embellishments from around the world. When not aboard the Styleliner, Joey loves traveling, riding her horse and spending time with her husband, Max.

Esme Yozell

Retail Marketing Manager

Originally from Boston, Esme Yozell ventured further afield to complete an Art History degree at the University of St. Andrews in Scotland. She returned to the USA to join the Styleliner team in 2013. Esme accompanies Joey on her Styleliner adventures, as well as maintaining web, product, and sanity at their behind the scenes office in Brooklyn. When her feet touch the ground, it’s all about yoga and what’s for dinner.

esme yozell

The Truck

the styleliner truck the styleliner truck the styleliner truck the styleliner truck the styleliner truck the styleliner truck
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Meet Joey

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Joey
Wölffer

New York Native and purebred entrepreneur, Joey Wölffer created the Styleliner in June 0f 2009. Prior to the Styleliner, Wölffer began her career as a jewelry designer for Meems LTD, providing accessories for several High Street stores in the UK and later became a jewelry designer for Nine West as well as Trend Director for all of Jones Apparel Group. Wanting to take her career to the next level, but not wanting to open a conventional boutique, Joey became a pioneer in the world of mobile accessories. Following in the footsteps of her maternal great-great-grandfather who started one of today’s leading retailers in the UK, Marks and Spencer and her father whose legacy remains in Wölffer Estate Vineyard and Stable on the South Shore of Long Island, Joey is proving that the apple doesn’t fall far from the tree. Joey travels the world finding limited-edition pieces that she then curates aboard the Styleliner, creating a unique shopping experience. While Joey loves a good globetrot, her favorite days are still spent riding her horse and laughing at her Jack Russell/Chihuahua, Chili P with her husband Max.

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Designers

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Designers

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ON TOUR

The Styleliner by Joey Wölffer Locations

25 Madison St, Sag Harbor, NY
(631) 725-1436
Opening May 5th 2016

20 Old South Wharf, Nantucket, MA
Opening June 1st, 2016

Interested in hosting a Styleliner trunk show? Email info@thestyleliner.com

Musings

Kate Hudson Rocks the Joey Wölffer Fringe Classic Bag Catching a Flight From LAX, June 2016

24 Jun 2016

Kate Hudson traveling in style rocking her Joey Wölffer Fringe Classic Bag catching a flight from LAX in June 2016. The Daily Mail gives the scoop here!

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The Styleliner by Joey Wölffer - Nantucket Featured in Indagare Magazine, June 2016

21 Jun 2016

"Old South Wharf is always a good spot for summery finds, but this season, look out for three pop-ups in particular: the Hamptons’ Joey Wölffer has brought her chic Styleliner to the Nantucket shore (thestyleliner.com). The shop launched by the co-owner of Bridgehampton’s Wölffer Estate Vineyard showcases an eclectic array of fashion and accessories, including her own handbag designs." - Indagare Magazine, June 2016 
Find the entire article here.

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Joey Wölffer Shares the Non-Scary Secret to Switching Careers on MarieClaire.com, June 2016

07 Jun 2016

Do you ever wish your favorite clothing store could grow a set of wheels and come to you? Joey Wölffer has a hack for that. Six years ago, the designer ditched her high-power corporate job at The Jones Group (now dubbed Nine West Holdings) to follow two totally different career paths. At the same time.

Not only did Joey take the reigns as co-owner at her family's world-famous Wölffer Estate Vineyard (yep, that's why her name sounds so familiar), she launched The Styleliner—a mobile fashion truck that has the industry in a permanent state of <3.

But forging ...

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twitter
The Styleliner by Joey Wölffer Featured in The New York Times, May 2016 https://t.co/O1gYOZN2fG
The Styleliner by Joey Wölffer #SagHarbor Store Featured on @DuJourMedia , May 2016 https://t.co/3wn5lyJqmt
Today's WWD Features the Openings of Two The Styleliner by Joey Wölffer Seasonal Stores! https://t.co/kccg1vynZC
FLASH SALE!! Use code springflash for 20% off orders from https://t.co/4vTSorOcAF through Sunday 4.24!! https://t.co/dFZ2JH2mWp
Joey Wölffer Embroidered Mini Bag Featured in Harper's Bazar, May 2016 https://t.co/9z8WFrnRf9
Joey Wölffer Talks About Work-Life Balance as a New Mom on @manrepeller https://t.co/h1gggUjGgO
Sunshine and sun hats at the Styleliner today! We've got lolahats and @shopartesano in! 📷… https://t.co/h4uracdmRz
https://t.co/Vp0hOzhH2n FREE SHIPPING on all purchases from our Valentine's Day Collection through Feb 14th! https://t.co/xLM3r9Dt57
Tuesdays with our Embroidered Evening bag #joeywolffercollection #evening #embroidered #tasselshttps://t.co/lzpZ14uByu
We're open for business @esp_wef see you there! #wellington #fashiontruck #resorthttps://t.co/4O01IJ4Muq