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Collection
highlights

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Fall 2014

Ice Queen
hand strap bag

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Fall 2014

Emm Kuo
Bilbao Clutch

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Fall 2014

Maria La Rosa Pulce Pouch
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Kiss Loop Scarf

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Fall 2014

Blair Borthwick
Necklace

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Fall 2014

Joey Wölffer Classic Bags

Brown Lizard Afghan Strap
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Brown Crocodile Mali Strap
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Brown Crocodile India Strap

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About the
Styleliner

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About

The Styleliner, the world’s first treasure chest on wheels, is a mobile accessories boutique offering limited pieces, hand-picked by The Styleliner’s creator Joey Wölffer. The Styleliner first debuted in JUNE 2010, as a destination for one-of-a-kind accessories from a host of international designers. Today they have a nationwide following who appreciate the hand-picked, high quality designs.

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The team

the styleliner team joey wolffer

Joey Wölffer

Founder & Creative Director

Joey Wolffër is the owner and founder of The Styleliner. Beginning her fashion career as jewelry designer at Meems LTD and Nine West, she also served as Trend Director for Jones Apparel Group before turning back to her more entrepreneurial roots. In 2010, Joey launched the Styleliner, the first-ever mobile, luxury treasure chest on wheels. Through the Styleliner, Joey shares her one of a kind finds with her customers, giving them a taste of the chic bohemia lifestyle that she so loves. Most recently, Joey debuted her eponymous collection of handbags combining beautiful Italian leathers with hand-woven straps and rare embellishments from around the world. When not aboard the Styleliner, Joey loves traveling, riding her horse and spending time with her husband, Max.

Esme Yozell

Retail Marketing Manager

Originally from Boston, Esme Yozell ventured further afield to complete an Art History degree at the University of St. Andrews in Scotland. She returned to the USA to join the Styleliner team in 2013. Esme accompanies Joey on her Styleliner adventures, as well as maintaining web, product, and sanity at their behind the scenes office in Brooklyn. When her feet touch the ground, it’s all about yoga and what’s for dinner.

esme yozell

The Truck

the styleliner truck the styleliner truck the styleliner truck the styleliner truck the styleliner truck the styleliner truck
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Meet Joey

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Joey
Wölffer

New York Native and purebred entrepreneur, Joey Wölffer created the Styleliner in June 0f 2009. Prior to the Styleliner, Wölffer began her career as a jewelry designer for Meems LTD, providing accessories for several High Street stores in the UK and later became a jewelry designer for Nine West as well as Trend Director for all of Jones Apparel Group. Wanting to take her career to the next level, but not wanting to open a conventional boutique, Joey became a pioneer in the world of mobile accessories. Following in the footsteps of her maternal great-great-grandfather who started one of today’s leading retailers in the UK, Marks and Spencer and her father whose legacy remains in Wölffer Estate Vineyard and Stable on the South Shore of Long Island, Joey is proving that the apple doesn’t fall far from the tree. Joey travels the world finding limited-edition pieces that she then curates aboard the Styleliner, creating a unique shopping experience. While Joey loves a good globetrot, her favorite days are still spent riding her horse and laughing at her Jack Russell/Chihuahua, Chili P with her husband Max.

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Designers

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Designers

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ON TOUR

January 2016

The Styleliner at
The Winter Equestrian Festival
14440 Pierson Rd
Wellington, FL

Open February 3rd - March 2016
Wednesday - Sunday, 10 am - 5 pm
Find us on Vendor's Row, next to Harry's Lemonade Stand!


Interested in hosting a Styleliner trunk show? Email info@thestyleliner.com

Musings

The Joey Wölffer Medium Classic Bag on Vogue.com, January 2016

27 Jan 2016

Check out the Joey Wölffer Medium Classic Bag in brandy featured in Vogue.com's Sundance Style article on what Kristen Stewart, Chloë Sevigny, and Michelle Williams should wear to The Sundance Film Festival (and how you can dress the part!)

Read more ›

wef-2016

The Styleliner at WEF 2016

20 Jan 2016

The Styleliner at
The Winter Equestrian Festival 2016
14440 Pierson Rd, Wellington, FL

February 3rd - March 2016
Wednesday - Sunday, 10 am - 5 pm

Find us on Vendor's Row next to Harry's Lemonade Stand!

Read more ›

Exposed Zippers' Q&A with Joey Wölffer, October 2015

11 Nov 2015

For many New Yorkers, the name Wölffer conjures up thoughts of the gorgeous East End winery and refreshing summertime rosé. Aside from helping run the family winery, Joey Wölffer wanted a business of her own. Armed with her fashion experience, she launched The Styleliner in 2010. The concept, a mobile shopping truck stocked with the most fabulous vintage, is perfect for Wölffer, who at heart, is a true bohemian. She grew up in the Hamptons when it was just potato fields and artists and channeled this aesthetic into the shopping truck, and later into the stand-alone store in Sag Harbor ...

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twitter
https://t.co/Vp0hOzhH2n FREE SHIPPING on all purchases from our Valentine's Day Collection through Feb 14th! https://t.co/xLM3r9Dt57
Tuesdays with our Embroidered Evening bag #joeywolffercollection #evening #embroidered #tasselshttps://t.co/lzpZ14uByu
We're open for business @esp_wef see you there! #wellington #fashiontruck #resorthttps://t.co/4O01IJ4Muq
Oh hey Wellington! We open tomorrow! Check out this amazing look from @nraipuranihttps://t.co/wZ4qXZipzv
Dreaming of California sunshine with our favorite JW embroidered vest and this fab @road_22 tee.… https://t.co/2CsTzzSSzp
Oh hi @voguemagazine https://t.co/sWxQLm7M2l featuring our medium Classic in brandy! Thanks @kellymcdc for… https://t.co/tlJPvEIorF
We're getting ready for #WEF2016! See you February 3rd Wellington! https://t.co/QcQ5BlSuZl
Back from Bali..Florida prep commences with these awesome finds #balifinds #wellingtonboundhttps://t.co/W1dNXvtiwX
Our first EVER flash sale! 30% off all full priced items! Use code "flashsale" at check out!… https://t.co/E3bpqPO0td